E-commerce
What is Customer Retention Rate: How to Calculate and Improve It
Learn what is customer retention rate, how to calculate it, and how to improve it.
MR
Mariana Rodriguez
January 1, 2026
Blog
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View AllMulti-Touch AttributionServer-to-Server (S2S)PostHogServer-Side TrackingE-commerceU-Shaped AttributionW-Shaped AttributionZ-Shaped AttributionShopifyTaboolaOutbrainMGID
E-commerce
How to Calculate your Customer Lifetime Value
Learn how to calculate customer lifetime value.
DG
David Grelle
December 31, 2025
Last Click Attribution
The Pros and Cons of Last Click Attribution
Learn the pros and cons of last click attribution.
DG
David Grelle
December 31, 2025
Server-to-Server (S2S)
How to send S2S postbacks to Outbrain from PostHog
Learn how to send S2S postbacks to Outbrain from PostHog.
DG
David Grelle
November 21, 2025
Server-to-Server (S2S)
How to send S2S postbacks to MGID from PostHog
Learn how to send S2S postbacks to MGID from PostHog.
DG
David Grelle
November 21, 2025
Server-to-Server (S2S)
How to send S2S postbacks to Taboola from PostHog
Learn how to send S2S postbacks to Taboola from PostHog.
DG
David Grelle
November 20, 2025
Server-Side Tracking
Server-side tracking for Shopify
Learn how server-side tracking can help you track Shopify better.
DG
David Grelle
November 15, 2025
Z-Shaped Attribution
Gain deeper Shopify insights with the Z-shaped attribution model
See how Z-shaped attribution model can help you track Shopify better.
DG
David Grelle
November 13, 2025
W-Shaped Attribution
Everything you need to know about W-shaped attribution model
See how W-shaped attribution model helps you track the value of each marketing touchpoint and strengthen your conversion strategy.
DG
David Grelle
November 12, 2025