Top server-side tracking tools

Imagine you’ve built the perfect online store. Your products look great, your offer is strong, and your ads reach the right people.

But sales look low. Strange, right?

Before changing everything, check if your store is sending purchase data back to the ad platform. With phone updates, cookie loss, and ad blockers, a lot of conversions can go missing.

And if the platform can’t see your sales, its smart system can’t find more buyers. It’s not broken, just blind. Here are the top server-side tracking tools marketers use:

What are the top server-side tracking tools?

Soran

The most comprehensive tool available. Optimized for Shopify but works with any setup. The tool is free, and you only start paying once you have a large volume of orders.

sGTM

For developers seeking complete control. Offers full flexibility with manual setup and fully custom options. The tool is free, but setup can be costly.

Stape

Affordable sGTM hosting with shared plans, ready-made templates, and CMS plugins. Starts at $17 per month, though you’ll likely need a part-time developer to keep things running smoothly.

Wetracked.io

Ideal for small eCommerce stores like Shopify. Offers one-click integration with Facebook and Klaviyo through a Shopify app. Pricing starts at $49 per month.

Triple Whale

Shopify analytics and dashboards with server and client tracking plus advanced insights. Pricing starts around $300 per month.

Conclusion

If you’re pouring money into ads but feeding your platforms broken data, you’re not just losing sales, you’re basically teaching your algorithms to dance like a drunk robot. Garbage in, garbage out, right?

Soran says “nope, not today.” Clean data goes in, smarter performance comes out. No need for developers living in your office, no pricey consultants whispering in your ear, and no soul-sucking five-week setup that makes you question all your life choices.

Soran is basically like giving your ads to a personal trainer, a nutritionist, and a life coach all at once, except way cheaper and way less annoying.